Grand Canyon University

Grand Canyon University

Doctor of Business Administration With an Emphasis in Marketing

The Doctor of Business Administration With an Emphasis in Marketing in Business and Management is offered by Grand Canyon University.

Program Length: 8 WEEKS.

Subjects: 20.

Forward-thinking business leaders and executives understand the importance of applying data driven marketing strategies to achieve business growth objectives. Grand Canyon University’s DBA with an Emphasis in Marketing program blends theory with practical application so executives and those in leadership roles can advance their company’s competitive edge in the marketplace.

Offered by the College of Doctoral Studies, the DBA with an Emphasis in Marketing is designed for current and aspiring business leaders within profit and nonprofit industry sectors. It is expected that program applicants hold a master’s degree in business or a related field and have a certain amount of business experience.

Learners benefit from the scaffolded curriculum with its embedded research skills, the integrated dissertation process with systematic feedback and the values-based transparent curriculum. The DBA with an Emphasis in Marketing program features a multi-year programmatic business case to enable learners to apply their current knowledge of business theories within a real-world scenario.

What Is a Quantitative DBA With an Emphasis in Marketing?
In GCU’s quantitative DBA with an Emphasis in Marketing, students will develop expertise in the creation of a sampling plan and the collection of data. Students pursuing this degree will focus on analyzing events by interpreting numeric data, while students pursuing GCU’s qualitative DBA will focus on analyzing events by gaining insight into how and why people think, believe and behave.



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